Performance Marketing Specialist
Are you an optimization geek? We are looking for you! Be part of a CEIBO global team, delivering services for USA, Europe, and Asia. 🌎💪
As a Senior Marketing Automation Specialist at CEIBO you will be participating in the set-up, implementation and programming of marketing automation campaigns for our customers.
You can apply for this job position by sending your resume to 📩 email@example.com
We are looking for an exceptional Performance Marketing Specialist, to help us create and implement innovative Paid Advertising campaigns and strategies for our international clients. Planning and implementing campaigns to grow the user base, traffic, and engagement. Think about the entire acquisition process, make performance marketing an integral part of digital marketing that works like a well-oiled machine via campaigns.
Creating & optimizing campaigns across the digital landscape Facebook AdWords (Search, Display), Youtube, LinkedIn, Twitter
Plan performance marketing strategy & KPIs.
Manage Paid Social & SEO/SEM, including launching, monitoring, optimization, and results reporting.
Performing A/B testing & ROI optimization
Implementing programmatic advertising campaigns
Exploring other digital channels & new media (blog networks, native advertising)
Collaborating with the content team & providing data insights
Ad copywriting, testing and campaign optimization
Setting up and optimizing Google Analytics goals and tracking/conversion pixels
Extensive reporting & data analysis based on metrics that matter
Deep understanding of paid advertising and the web.
At least 2 years of experience in performance marketing.
Hands-on experience in Adobe Analytics, Google Analytics, Google Tag Manager, and/or other tracking software.
Experience with Facebook + Instagram Ads, LinkedIn Ads, Twitter Ads, Google Ads, YouTube Ads, GCM (DoubleClick).
Experience of Google Ads and Analytics certifications.
Hands-on experience in marketing automation concepts (tools, scripts, APIs, dynamic/triggered campaigns).
Experience with affiliate marketing, remarketing/ retargeting campaigns, and display advertising.
Programmatic advertising experience.
Experience with SEO/SEM best practices
Fluent in English.
Since this is a CEIBO Global team, Portugues, French, or Chinese (Mandarin) is a plus